Your first hour
Ten minutes of setup decides how good every later output is. The Brain — everything the system knows about your business — is the product. Fill it properly once and the agents stop guessing.
- 1Add a business and let Scout read your website.
- 2Fill the Brain: positioning, ideal customer, voice, goals and brand style.
- 3Answer the Brand Foundation interview: what you are, who you serve, what they need, the alternatives, what you offer, how you differ, why you exist.
- 4Add evidence for any claim you want used in public, and boundaries for anything you will never say.
- 5Run the agents once so there is something real to review.
- 6Approve the drafts that sound like you. Nothing publishes without that approval.






