| Voice learning | Learns tone and phrases from posts you supply; uses approved Brand Foundation context. No silent LinkedIn-history scraping.[R2] | Weekly voice interviews plus analysis of your LinkedIn posts, tone, vocabulary and storytelling patterns.[E1] | Learns from existing LinkedIn posts and comments; applies your style notes to future drafts.[C1] |
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| Idea discovery | Website scouting and saved signals feed brand-led ideas. Discovery depends on configured sources and available evidence.[R2] | Journalist-style interview follow-ups extract stories; company news and updates fuel conversations.[E1] | Tracks niche LinkedIn trends; accepts raw ideas and offers repurposing on Pro.[C1][C2] |
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| Planning | Strategy and an editable publishing calendar. Timing hints are not a guarantee of personalised best-time performance.[R2] | Content calendar and auto-scheduling on Starter and Pro; 12 posts per month on either plan.[E2] | Scheduling and content calendar on Free; smart times based on engagement on Pro.[C1][C2] |
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| Review and approval | Editable drafts with an explicit schedule/publish action in the standard workflow. Not a claim of enterprise approval chains.[R2] | One-click approval before scheduled publishing. Multi-person approval chains not verified.[E1] | Approve and queue before publishing. Multi-person approval chains not verified.[C1] |
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| LinkedIn publishing | Scheduled LinkedIn auto-publishing requires a connected account with valid permissions.[R1][R2] | Direct LinkedIn publishing via the official API on Starter and Pro.[E1][E2] | Official API publishing to personal profiles and company pages; wider multi-platform support is advertised.[C1] |
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| Analytics | Reach and engagement insights from published-post data. No meaningful results until real publishing history exists.[R2] | Views, reactions and comments on both plans. ICP engagement analytics on Pro.[E1][E2] | Partly unverifiedAnalytics and performance insights are advertised; exact metrics, retention and plan-level depth are not verified here.[C1][C2] |
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| Approved brand strategy | Structured Brand Foundation with explicit approval: audience, positioning, evidence and boundaries guide drafts.[R2] | Partly unverifiedVoice matching and company research are documented. An equivalent approved evidence-and-boundaries workflow is not verified.[E1] | Partly unverifiedVoice learning and style notes are documented. An equivalent approved evidence-and-boundaries workflow is not verified.[C1] |
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